Sydney Sweeney is turning heads once again as the face of American Eagle’s Fall 2025 campaign, showcasing bold denim looks with a purpose. The Euphoria star appears in a series of striking shots, including one where she wears a limited edition $80 denim jacket with no top underneath, calling the brand “effortless” and perfectly balanced.
She also modeled the “Sydney” jeans—wide-leg denim she personally designed—featuring a butterfly emblem to raise awareness for domestic violence, with 100% of the proceeds benefiting Crisis Text Line, a nonprofit offering 24/7 mental health support. Another standout look includes an oversized white tee tied up to reveal her midriff and jeans with a double waistband. In a playful Instagram caption, she teased, “I have great jeans, now you can, too,” while the campaign video highlights her passion for both cars and fashion—with a special cameo from her adorable new puppy. More than just style, Sweeney’s partnership with American Eagle blends fashion with meaningful impact.
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